Why is a new beer from Ireland so hot?
There’s a reason why the beer boom is on in Ireland and it’s because the world has been drinking new brands for so long.
A new brand can be an instant hit if it has the right combination of ingredients, which Bosch did with its new Double-ear-Oven beer, Bosch Double-Oaken.
The double-ears of a Double-Eared Malt are normally used in the making of malt whisky, but this new beer comes from a new brewery in Ireland, called Bosch.
The new beer is made from barley malt, wheat, oats and corn and the flavour is a blend of caramel, chocolate and coffee.
The beer is available for about €8 for a 16-ounce bottle.
“The Double-Ear-Odds are a product of the past, it’s about time we gave them a second life and we are happy to bring them back with a brand new flavor and aroma,” Bosch’s marketing manager, John McCallum, told The Irish Sun.
“They are a beer we’ve been brewing for a long time and are really exciting to us.
We really believe they can bring us back to the top of the beer scene.”
Bosch is not the first brewery to be inspired by an American brand, although it’s the first to use a single malt from the US in a beer.
Earlier this year, Goose Island was the first beer company to release a malt whisky from Scotland, and this year it’s coming out with its own Scottish-style malt whisky.
The brand is called Laphroaig and was created by Scottish distilleries Laphrophes and Highland Park in partnership with German malt maker Heineken.
The Malt Liquor Company, which is also responsible for the Laphromas brand, was the original owner of Laphrodas Malt Liquors, and was the sole licensee for Laphrobas Malt and Malt Liquores.
The new brewery will open on March 18 next year in a new facility in a former warehouse at Croke Park, Dublin.